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Arturetto Landi, operas for the nose

Arturetto Landi is Italian, trained as a chemist, and became a perfumer by chance. A temporary job at a fragrance company in England changed his path. After growing up on the Italian Riviera with a father who was a chef, he trained at H&R in Holzminden, then worked in New York, Paris, Tokyo, Hamburg, Vienna, and Dubai.

The Middle East introduced him to agarwood, which became the backbone of his work. His style is expansive, dense, and theatrical. He likes warm, woody, leathery oud, combined with resins, ambers, flowers, and spices. Contrasts prevail over restraint.

In 2014, he launched his own house. His philosophy can be summed up in five words: modesty, patience, imagination, passion, discernment.

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Simone Lo Bue, Italian perfumer: from LVMH to niche perfumery

Simone Lo Bue is an Italian creative perfumer, Deputy R&D Director at Moellhausen since 2022.

Trained in chemistry and inspired by music, theater, and the arts, he designs fragrances as sensory narratives, where each raw material contributes to an emotion.

After international experience in cosmetics and perfumery, he established his signature in niche perfumery. His motto, “beautifying the world through fragrance,” sums up an expressive, sensitive, and deeply narrative approach to creation.

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Featured posts

  • Ellen Dahlgren : the Rebel Muse of Fragrances
    Ellen Dahlgren : the Rebel Muse of Fragrances
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    Ellen Dahlgren, a glamorous and visionary perfumer, transcends the conventions of niche perfumery with her subversive creations. Her journey from Sweden to Grasse is an olfactory alchemy woven from diverse memories. Founder of Nouveau Niche ED, she embodies a visionary approach, eschewing trends to celebrate individuality. In her Stockholm laboratory, she creates subversive fragrances inspired by the psychology of Carl Jung. More than just scents, Ellen's creations are portals to emotion,...

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  • Stéphane Piquart, the scent hunter
    Stéphane Piquart, the scent hunter
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    Stéphane Piquart has had an exceptional career. As an ‘essence hunter’, he constantly explores the world in search of the most exceptional raw materials for perfumery. His passion for rare essences has also led him to become the creator of fragrances that are remarkable for their quality, originality and ethical values. Fragrances that give meaning to the senses.

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  • The scents of spring and summer
    The scents of spring and summer
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    Explore our selection of niche perfumes to celebrate spring and summer. Between floral notes, green freshness, and radiant sillage, discover exceptional fragrances that embody renewal. A guide to choosing your next artisanal olfactory signature and welcoming the new season with elegance and vitality.

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  • Gabriel Gabor :the perfumer that dreamt to be an astronaut
    Gabriel Gabor :the perfumer that dreamt to be an astronaut
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    Gabriel Gabor was born in Budapest. From an early age, he was fascinated by smells and perfumes. He began to dream of becoming a perfumer, a profession he considered as uncommon as that of an astronaut. To realize his dream, Gabriel Gabor left his homeland to study chemistry, then perfume creation and composition techniques in Grasse. He distinguished himself by his talent and originality, and graduated as a certified perfumer in 2000. He went on to make a name for himself with his bold,...

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  • Portrait of the perfumer Toni Cabal
    Portrait of the perfumer Toni Cabal
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    Toni Cabal is a renowned Spanish perfumer with more than 30 years of experience in the industry. S His creations are inspired by his passion for science, opera, classical music, travel, and the ocean. He uses raw materials of the highest quality and purity in his relentless pursuit of harmonious excellence, which he expresses through the perfume brand that bears his name. His story is a symphony of influences, ranging from science to classical music, from travel to the ocean, all of which can...

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  • Camille Leguay, perfumer and creator of her own brand
    Camille Leguay, perfumer and creator of her own brand
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    In the world of perfumery, there are fragrances that simply seduce, and others that invite you to travel, in the various meanings of the term. Camille Leguay's perfumes belong to the second category, those that offer a unique experience, rich in emotions and sensations. Founder of her own niche perfume house, Camille Leguay is a passionate creator who works through her creations to liberate the body and mind.

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  • A minute to discover niche fragrances WESKER
    A minute to discover niche fragrances WESKER
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    The house of Wesker was founded by two self-taught perfumers, Kristijan Berta and Mayki Wesker, with the ideal of creating top-of-the-range fragrances in their most beautiful and spectacular expression. Not just sweet-smelling liquids, but living souls with deep, inimitable characters that intertwine with their wearers and take them on unforgettable journeys. They met by chance, and their creative journey began with the birth of "Eau de Mystique". Mayki Wesker and Kristijan Berta combine...

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  • One minute to know all about the Camille Leguay fragrances
    One minute to know all about the Camille Leguay fragrances
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    Our curator was seduced by the creations of perfumer Camille Leguay because they are perfumer's perfumes, with an extra soul. Camille Leguay is convinced that fragrances have an energetic power and a vibration that accompanies us in our daily lives. Each of the five fragrances in her first collection, created using superb raw materials, is designed to awaken our awareness of the world around us and contribute to our well-being. Each is associated with an evocative watercolour created by art...

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  • A short biography of perfumer Daphné Bugey
    A short biography of perfumer Daphné Bugey
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    Daphné Bugey is a French perfumer who has worked for Firmenich since 1997. She is the author of many original creations that have seduced lovers of fine fragrances. In this biography, we'll introduce you to her background, her style and her work.

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  • Love at first sniff
    Love at first sniff
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    Valentine's Day is the perfect time to surprise your loved one with a unique gift. To help you do just that, we've selected some rare fragrances that will appeal to both him and her.

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  • 1 minute to know all about Rose et Marius
    1 minute to know all about Rose et Marius
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    ROSE ET MARIUS is a French niche fragrance brand offering original, luxurious creations inspired by Provence. Founded in 2012 by Magali, an alumna of the Haute Parfumerie de Provence, ROSE ET MARIUS stands out for its high-quality products, handcrafted using natural and organic ingredients. ROSE ET MARIUS's niche fragrances tell stories and recount memories of Magali's childhood with her grandmother Rose, or of the art of living in the South of France. ROSE ET MARIUS is a brand that respects...

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  • The Perfect Gift for Valentine's Day
    The Perfect Gift for Valentine's Day
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    Valentine's Day is fast approaching and you're wondering what gift to give your other half. You want to please them, show them your love, but also get them something new and original, something that really reflects them. So why not opt for a niche perfume?

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