One minute to know the VELVETVELO fragrances

Imagine a world where luxury meets emotion, where every fragrance note tells a story of love, adventure and passion. This is the world that VELVETVELO invites us to explore.

The Brand Concept

VELVETVELO fragrances are designed for those looking to navigate between the sea and the mountains, leaving a lasting sensory signature thanks to their water base.

The Story

Born of the encounter between the softness of velvet and the speed of movement, VELVETVELO is the fruit of Serge Rach's imagination. A keen cyclist and sailor, he has infused his brand with the imprint of the luxury world from which he came.

Alcohol-free fragrances

VELVETVELO uses water-based fragrances and clean formulations to offer alcohol-free olfactory pleasure, while respecting the environment and the skin's microbiota.

Portrait of the founder of VELVETVELO

Serge Rach is not only the founder of VELVETVELO, but also an adventurer and sportsman at heart. President of the Avemi Luxury Distribution Group, he distributes prestigious luxury and perfume brands throughout the world.

Four reasons to love VELVETVELO fragrances:

1. VELVETVELO fragrances are designed with water-based formulas, offering an elegant alternative to traditional alcohol-based perfumes. This ensures a softer, skin-friendly fragrance experience.

2. Each VELVETVELO fragrance is the result of a rigorous selection of high quality ingredients. The brand is committed to providing guaranteed authenticity, ensuring customers a true luxury fragrance experience.

3. Designed for those who sail between sea and mountains, VELVETVELO fragrances leave a subtle but lasting olfactory signature, reflecting the adventurous spirit and sophistication of those who wear them.

4. By choosing VELVETVELO, you are supporting a brand that values sustainability and respect for the environment. These fragrances are aimed at those who are conscious of their ecological impact and who seek to combine luxury and responsibility, but also at those who enjoy wearing quality fragrances created by renowned perfumers.