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Arturetto Landi, operas for the nose

Arturetto Landi is Italian, trained as a chemist, and became a perfumer by chance. A temporary job at a fragrance company in England changed his path. After growing up on the Italian Riviera with a father who was a chef, he trained at H&R in Holzminden, then worked in New York, Paris, Tokyo, Hamburg, Vienna, and Dubai.

The Middle East introduced him to agarwood, which became the backbone of his work. His style is expansive, dense, and theatrical. He likes warm, woody, leathery oud, combined with resins, ambers, flowers, and spices. Contrasts prevail over restraint.

In 2014, he launched his own house. His philosophy can be summed up in five words: modesty, patience, imagination, passion, discernment.

Simone Lo Bue, Italian perfumer: from LVMH to niche perfumery

Simone Lo Bue is an Italian creative perfumer, Deputy R&D Director at Moellhausen since 2022.

Trained in chemistry and inspired by music, theater, and the arts, he designs fragrances as sensory narratives, where each raw material contributes to an emotion.

After international experience in cosmetics and perfumery, he established his signature in niche perfumery. His motto, “beautifying the world through fragrance,” sums up an expressive, sensitive, and deeply narrative approach to creation.

Portrait of fragrance designer Hélène Prévot

Posted in: All articles, Portraits of Perfumeurs

5320 Views

Hélène Prévot has worked as a perfumer for a number of fragrance houses for many years, and is a passionate perfume designer. Her desire for independence and direct exchanges with customers led her to found her own company in 2014. HF Perfumes was born. Having become a freelance perfume designer for numerous fragrance brands and often under confidentiality contracts, her desire to be able to reveal her expertise to the public never ceased to grow. After several years of reflection and hard...

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The Seven Perfumers behind ELECTIMUSS' exceptional fragrances

Posted in: Portraits of Perfumeurs

5006 Views

Seven Perfumers create the exceptional ELECTIMUSS perfumes, inspired by Ancient Rome and using the rarest ingredients to create unparalleled luxury fragrances. Céline Bardel, Sofia Bardelli, Marco Genovese, Kevin Mathys, Christian Provenzano, Julien Rasquinet, John Stephen - Cecile Zarokian. Let's discover them through some short portraits.

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Céline Barel, international perfumer: from Grasse to the greatest olfactory creations

Posted in: All articles, Portraits of Perfumeurs

4838 Views

While Céline Barel admits to an early passion for perfume, her background is atypical. After business studies and a Master's degree in International Marketing and Management, she finally found her vocation in perfume creation. In her laboratory, Céline composes like a novelist weaves her stories. For her, “Fragrance must induce synesthesia”. Her vision is of a fragrance that must be strong without necessarily smelling strong, carrying a confidence that reveals the best in everyone. She seeks...

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Discover the Art of Meabh Mc Curtin and her Perfumes inspired by Literature

Posted in: All articles, Portraits of Perfumeurs

4782 Views

Irish perfumer Meabh Mc Curtin embodies the balance between scientific rigour and artistic creativity. Trained in biochemistry and a graduate of prestigious institutions, she perfected her skills with masters such as Dominique Ropion at IFF. Her creations reflect her attachment to literature and emotion. Each fragrance she creates is an olfactory narrative inspired by travels, memories and new associations. She is currently exploring new combinations of materials and concepts, while...

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John Stephen: Between Science and Poetry, the Essence of a Perfumer

Posted in: All articles, Portraits of Perfumeurs

4548 Views

A native of the Cotswolds in England, John Stephen developed an olfactory sensibility from childhood, nourished by the surrounding nature. A chemist by training, he has devoted over 50 years to the art of perfumery, running Cotswold Perfumery, a company dedicated to creation and training. John Stephen has distinguished himself by collaborating with prestigious brands to create fragrances that blend opulence, history and emotion. His signature lies in his balance between technical mastery and...

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Journey into the Perfumes of Christian Provenzano: Between Heritage and Innovation

Posted in: All articles, Portraits of Perfumeurs

8288 Views

‘To be irreplaceable, you must always be different’, Christian Provenzano likes to say. Currently Global Director of Perfumery at CPL Aromas, this creator has had a long and fruitful career, marked by collaborations with prestigious houses and the founding of his own brand, illustrating his passion for the art of scent and his desire to constantly innovate, with a deep passion for noble ingredients as a common thread.

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Marco Genovese: Niche Perfumer and Designer of Luxury Fragrances

Posted in: All articles, Portraits of Perfumeurs

5102 Views

‘I still remember the smell of freshly picked citrus fruits in my grandmother's garden. That's where it all began.’ These words from Marco Genovese capture the essence of his olfactory journey. Today, this Italian perfume designer is recognised worldwide for his luxurious and innovative creations. With his resolutely original approach to niche perfumery, he transforms each fragrance into a work of olfactory art, captivating luxury perfume lovers around the world.

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Pierre Wulff: The Perfumer Who Composes with His Emotions

Posted in: All articles, Portraits of Perfumeurs

6150 Views

Pierre Wulff, born in 1953, is a Swedish-born perfumer who now works in the USA. After training in perfumery in Grasse, he built an international career marked by major collaborations, notably with Byredo. His olfactory style is both narrative and emotional, drawing on memories and landscapes, translating abstract concepts into immersive sensory creations. ‘My fragrances are never a simple juxtaposition of ingredients, they are emotional landscapes,’ he sums up. Humanist and committed, he...

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MAISON INCENS: Niche Fragrance Mastery as an Art

Posted in: All articles, Portraits of Brands

5933 Views

When it comes to fragrances that go beyond mere scents to evoke deep emotional resonance, the eye turns to MAISON INCENS. This niche French fragrance brand is an invitation to discover a world of creativity, art, and a keen sense of true luxury: difference. Discover why MAISON INCENS appeals to those seeking not just a fragrance, but an unforgettable sensory journey.

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Margaux Le Paih-Guérin: The Essence of Olfactory Audacity

Posted in: All articles, Portraits of Perfumeurs

6570 Views

Margaux Le Paih-Guérin is one of the rising stars of contemporary French perfumery, embodying the fusion of tradition and avant-garde in her creations. Trained in the art of perfumery from childhood in a family perfumery in Brittany, she was influenced by the genuine natural landscapes that surrounded her and by the great perfume classics. She has developed a highly personal style, sometimes even described as experimental, incorporating artistic collaborations and exploring the limits of...

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FLAIR and beyond: The Inspired Journey of Amélie Bourgeois

Posted in: All articles, Portraits of Perfumeurs

5121 Views

For Amélie Bourgeois, perfume is much more than a technical composition: it's a fragment of emotion, of identity, a piece of intimate history. She remembers a key moment in her childhood, when the smell of the wooded dunes of the Landes region mixed with the salty breeze of the Atlantic coast left a deep impression on her. Today, she is a leading figure in independent perfumery, and co-founder of the FLAIR creative studio, a place where she brings to life unique creations, shaped by her...

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Portrait of Elizabeth Liau, founder of MAISON D'ASIE

Posted in: All articles, Portraits of Founders

4711 Views

Elizabeth Liau, founder of Maison de l'Asie, is dedicated to creating fragrances that invite you to travel. Her philosophy? That every note tells a story, and every bottle embodies a heritage. This designer has an unrivalled ability to interweave cultural narratives and olfactory art. Drawing inspiration from her Asian heritage and her many travels around the world, she imagines fragrances that tell personal, yet universal stories, inviting wearers to explore a sensory world rich in emotions...

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