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Arturetto Landi, operas for the nose

Arturetto Landi is Italian, trained as a chemist, and became a perfumer by chance. A temporary job at a fragrance company in England changed his path. After growing up on the Italian Riviera with a father who was a chef, he trained at H&R in Holzminden, then worked in New York, Paris, Tokyo, Hamburg, Vienna, and Dubai.

The Middle East introduced him to agarwood, which became the backbone of his work. His style is expansive, dense, and theatrical. He likes warm, woody, leathery oud, combined with resins, ambers, flowers, and spices. Contrasts prevail over restraint.

In 2014, he launched his own house. His philosophy can be summed up in five words: modesty, patience, imagination, passion, discernment.

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Simone Lo Bue, Italian perfumer: from LVMH to niche perfumery

Simone Lo Bue is an Italian creative perfumer, Deputy R&D Director at Moellhausen since 2022.

Trained in chemistry and inspired by music, theater, and the arts, he designs fragrances as sensory narratives, where each raw material contributes to an emotion.

After international experience in cosmetics and perfumery, he established his signature in niche perfumery. His motto, “beautifying the world through fragrance,” sums up an expressive, sensitive, and deeply narrative approach to creation.

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Featured posts

  • Portrait of the perfumer Cristiano Canali
    Portrait of the perfumer Cristiano Canali
    4921 Views

    Cristiano Canali is a perfumer born in Italy, known for his creative approach to perfumery, where he explores the synergies and contrasts between ingredients to create new ideas. He enjoys working with floral notes such as magnolia, orange blossom, tuberose, jasmine, and violet for their complexity and sensuality in a composition, regardless of gender. Cristiano also likes animal-derived materials such as castoreum, civet, and beeswax for their unique olfactory profile and warmth, even in...

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  • Portrait of Master Perfumer Olivier Pescheux
    Portrait of Master Perfumer Olivier Pescheux
    5055 Views

    Olivier Pescheux, a renowned French perfumer, is the embodiment of olfactory excellence. From Bangkok to Paris, his international career has made him an iconic designer. His legacy includes iconic fragrances that testify to his ability to captivate the senses, and his authentic, pragmatic approach is reflected in the diversity of his creations.  Olivier Pescheux shapes each fragrance like a musical score, harmoniously balancing the notes. His creativity transcends convention, marking the...

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  • What is niche perfume? Definition and explanations.
    What is niche perfume? Definition and explanations.
    16921 Views

    Have you ever explored the captivating universe of niche perfume? Niche perfume offers a unique and exclusive olfactory experience that will enchant anyone sensitive to the magic of fragrances. Let's dive into its origins, what makes it original, and its impact on the world of perfume.

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  • Portrait of Perfumer Domitille Michalon-Bertier
    Portrait of Perfumer Domitille Michalon-Bertier
    5639 Views

    Domitille Michalon-Bertier loves the smell of the city's gardens. In the heart of Paris, she epitomizes the essence of the city, blending her roles as a woman, a mother, and a creator of fragrances. Her journey began with an olfactory adventure in the tropical paradise of Vanuatu during her childhood, imprinting a lasting connection with scents of woods and spices. Returning to France, she pursued her passion as a Senior Perfumer. Domitille's distinctive style, influenced by art and noir...

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  • Portrait of Perfumer Julien Rasquinet
    Portrait of Perfumer Julien Rasquinet
    6787 Views

    Born into a family with a passion for scents, Julien Rasquinet discovered the olfactory riches of nature at a very early age. After graduating from business school, he changed direction after meeting one of France's greatest perfumers, Pierre Bourdon, who passed on his know-how and artistic vision, inherited from his own master, Edmond Roudnitska. He creates fragrances that reflect his taste for orientalism, combining spicy, woody, amber and floral notes. He also likes to play with contrasts...

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  • Portrait of Marco Abaton
    Portrait of Marco Abaton
    4656 Views

    From the passion for both the chinotto fruit and the artistic perfumery, Marco Abaton has the idea to capture the scent of all the different facets of this extraordinary citrus, using the flowers and the fruit, both green and ripe. Chinotto is a citrus plant coming from far away, but which finds its ideal home in Savona, a small coastal city in the Liguria Riviera of Ponente. Chinotto is generous. From its rich flowering, its leaves and peels, we could get scented extracts. The scents and...

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  • Véronique Stambouli, a "unike" perfumer
    Véronique Stambouli, a "unike" perfumer
    5546 Views

    Véronique Stambouli is an artist and perfume designer inspired by the "limitless" blending of raw materials: with her creations, she creates emotions with passion and gourmandise. She draws her inspiration from cooking, nature and travel.  Nature has never ceased to provide her with emotions and inspiration, as in Corsica, where "the smell of the scrubland mixed with the warmth of the runway gives me a feeling of well-being".  Beyond borders, Véronique admits to "opening her nostrils wide" in...

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  • 1 minute to know Bellekin
    1 minute to know Bellekin
    3228 Views

    The brand name, Bellekin, was inspired by the French word for "beautiful" and the English word for "related," symbolizing the belief that fragrance is a way to connect with the world and those around us.

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  • Portrait of Nika Avestiyan, founder of Bellekin
    Portrait of Nika Avestiyan, founder of Bellekin
    4673 Views

    At just 17 years old, Nika left her home in search of adventure and independence inEurope, where her grandfather was working. It was there that she discovered her passion for perfumes and the art of fragrance creation. Nika spent years working with and learning from industry experts, and she came to the conclusion that the primary goal of a perfume should be to give people the freedom to express their unique personalities through scent, no matter what their mood or desired persona. This...

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  • Dominique Ropion: Portrait of a Master Perfumer
    Dominique Ropion: Portrait of a Master Perfumer
    10322 Views

    Dominique Ropion's creations are renowned for their perfect olfactory balance. He is a daring perfectionist who takes risks. His fragrances are architectural feats, balancing excessive doses of powerful ingredients with meticulously measured and more subtle accords, until the composition is perfectly balanced. He has received several awards and distinctions for his contribution to the perfume industry. He was made a Chevalier de l'Ordre des Arts et des Lettres in 2012 and received the Prix...

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  • The Best Niche Fragrances of 2023
    The Best Niche Fragrances of 2023
    6172 Views

    The FIFI Awards are the equivalent of the Oscars of perfumery, and each year they reward the best perfumes in different categories. We present the best niche fragrances, chosen by the Fragrance Foundations.

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  • Which fragrance to choose for a brunette woman?
    Which fragrance to choose for a brunette woman?
    12094 Views

    In this article, we'll give you some recommendations for choosing a fragrance for a brunette woman that will enhance your natural beauty and leave a lasting impression. If you're looking to buy a perfume for a brunette, this guide is also for you.

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