The identity of Mami Wata is built on a vision where fragrance becomes the sillage of a free and wild lifestyle. At Scentissime, we have curated this South African brand for its creative boldness, embodied in its unique fragrance: Neo-Animism. Mami Wata has constructed an olfactory object that celebrates the power of the ocean and the richness of Southern African landscapes, creating a bridge between modern graphic design and ancestral myths.

This artistic approach is reflected in an Eau de Toilette crafted for its brilliance and mineral vibration. By favoring a luminous composition and radical visuals, Mami Wata speaks to enthusiasts seeking a strong signature and a relaxed sense of luxury. Discover the Neo-Animism fragrance by Mami Wata on Scentissime.

The brand

Mami Wata, a clothing and accessories brand, was born in 2017 to be a creative force for good in Africa, by producing and supporting African youth, African talents, and African manufacturers. Mami Wata is a symbol of African empowerment: Africa is reclaiming its history and culture, as surfing was invented on the shores of Africa.

From Madagascar to Morocco, from Liberia to Mozambique, Mami Wata is the African water spirit that appears in the form of a mermaid. She is a symbol of fertility, a protector of women and children, a guardian of marine creatures and natural environments.

Perfume bottle Ambre Loup by RANIA J on a grey background

The story

The surf brand Mami Wata was created out of love and conviction. Love for surfing, design, and Africa. The brand's conviction lies in the power of African surfing.

Today, Mami Wata is launching its first perfume, rooted in irresistibly oceanic and African evocations.

Neo-Animism is a living perfume of senses and African oceans. This fragrance was created from two dominant notes: First, the minerals of African oceans that capture the relationship and experience of water, which is that of the brand. Secondly, the typical scent of the well-known "green soap" that reflects the daily experience of surfers in Southern Africa.

Our review

"Néo-Animism grabbed me with its accuracy. Mathilde Bijaoui works here on authenticity without being figurative. The salty lemon opens up candidly, followed by the green soap accord which possesses a fascinating strangeness: it evokes the skin dried by the ocean, that lingering salty sensation. The base reveals an unexpected, almost incensed texture, a discreet yet real depth. Hours of presence on the skin, a measured trail that respects space, a clear idea carried with conviction. For lovers of clean fragrances who have moved beyond ready-made formulas and seek a different narrative."

The Perfume

About Neo-Animism by Mami Wata

Are you looking to purchase the Neo Animism perfume by Mami Wata? Welcome to SCENTSSIME. Launched in 2022, Neo-Animism is the first fragrance from the South African surfwear brand Mami Wata. This unisex eau de toilette stands out as a vibrant fragrance. Perfumer Mathilde Bijaoui has crafted a bold composition around two dominant accords. African oceanic minerals form the heart of this perfume. These aquatic notes capture the essence of water. The nose subtly identifies them, evoking the salt on the skin after a swim, the sun-warmed sand. The second pillar: African green soap. This soapy note reflects the daily life of Southern African surfers. The ubiquitous Sunlight household soap in the region inspires this clean facet, summoning memories of fresh laundry, home, new beginnings.

By choosing Scentissime to purchase the Neo Animism perfume by Mami Wata, you benefit from expert advice in niche perfumery, free delivery throughout the European Union, and the guarantee of buying authentic perfumes.

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