

Neo-Animism is a living perfume. Alive with meaning and with African oceans. This fragrance was created from two dominant notes: First, African ocean minerals, which capture the brand's relationship and experience of water. Ocean minerals are understood by our bodies and minds almost imperceptibly. Our nose can identify them. Then there's the smell of "green soap". It reflects the daily experience of African surfers growing up in southern Africa. Green soap is a common household soap found throughout the region and has the power to evoke memories for many people, bringing back the idea of home, mother, fresh laundry and the start of a new day.
The Mami Wata surf brand was created out of love and conviction. Love for surfing, design and Africa. The brand's conviction lies in the power of African surfing.
Today, Mami Wata is launching its first fragrance, with irresistible oceanic and African roots and evocations.
Neo-Animism is a perfume that is alive with meaning and African oceans. This fragrance was created from two dominant notes: First, the minerals of the African oceans which capture the brand's relationship and experience of water. Secondly, the typical scent of the well-known "green soap", which reflects the daily experience of surfers in southern Africa.
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Mathilde Bijaoui sees perfumery as a language in which composition is the translation of an artistic vision of life. A synaesthete, she experiences fragrances in colour and has an intimate relationship with the ingredients that feed directly into her creations. Her creative approach is both bold and subtle. She knows how to marry raw materials with the precision of a goldsmith.
Each new fragrance is an exploration, an ode to beauty and the wonder of the senses. Her compositions are invitations to unforgettable olfactory experiences, to be transported into a world of dreams and poetry. She knows how to capture the essence of emotions and translate them into olfactory notes. Her fragrances are sensory journeys, stories told through perfume. Mathilde Bijaoui, an exceptional perfumer, enchants our senses with her creations.
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