The Fragrance
People choose who they want to be, the perfumes are inspired by Carl Jung's personality archetypes. Every day, you choose what part of your personality you bring to the world. The Ruler is a warm, comforting perfume that opens with a tender smile of rhubarb and grass. A heady evening that embraces you with myrrh, rose and cedar. The reassuring base of vanilla, tonka and benjoin and a hint of earthy patchouli brings you strength and empowerment. You know you are safe to be whoever you want to be.
“A rose by any other name would smell as sweet”, Shakespeare wrote. And what other flower is both sophisticated yet wild, feminine yet masculine at the same time? Late-season blooming roses are romantic and elegant, yet sexy and intoxicating. No wonder the rose is the queen in the perfume world. The last new-mown grass of the season delivers a gust or a whisper of that sweet and herbaceous scent. Verdant freshness in scent form to elevate ones day. Vanilla is not only an aphrodisiac but is also used in scents to hold open our scent receptors. The seeds from the dried pod of the climbing orchid-like plant have a sensational taste and smell, unlike the strangely scent-less flower it stems from.
Echoing a dark cityscape, a monolith soft touch perfume box, flips open to reveal its inhabitant. The lightness of the understated perfume glass flacon, with an alluring chromatic label, is offset by the solid weight of its crowning glory: a reusable hand polished marble cap, emphasizing the power of the mind.
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The Perfumer
Ellen Dahlgren, a glamorous and visionary perfumer, transcends the conventions of niche perfumery with her subversive creations. Her journey from Sweden to Grasse is an olfactory alchemy woven from diverse memories. Founder of Nouveau Niche ED, she embodies a visionary approach, eschewing trends to celebrate individuality.
In her Stockholm laboratory, she creates subversive fragrances inspired by the psychology of Carl Jung. More than just scents, Ellen's creations are portals to emotion, memory, and rebellion.
In her olfactory universe, you choose who you become.
Les avis
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Ca Fleure Bon
Parlons d'Ellen Dahlgren. La parfumeure suédoise a présenté deux créations exceptionnelles. Ma préférée est The Ruler qui, sur le papier, pourrait ressembler à une composition classique. Mais le travail sur l'équilibre entre les matières premières fait vraiment la différence, avec de la rhubarbe juteuse, verte et acidulée. La myrrhe, la fève tonka et la rose créent une facette élégante et raffinée, tandis que le patchouli, le benjoin et la vanille apportent une chaleur réconfortante en arrière-plan.
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BeautyMatter
En ce qui concerne ma propre réaction à ses nouveaux parfums, j'ai trouvé que le fait de porter simultanément The Jester et The Ruler à des poignets opposés me rappelle que lorsque je suis confrontée à des situations qui me tirent trop loin dans une direction ou une autre, je peux, sans abandonner ce que je suis, retrouver l'équilibre en me "penchant" simplement dans l'autre direction jusqu'à ce que je trouve la juste nuance de mon caractère, en même temps que la stabilité dont j'ai besoin.
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