Various TOLD LONDON fragrance diffusers with sticks, presented online, each with a unique and colorful design on the container.

The Brand

Told London is a luxury British home fragrance brand. Through intricately layered scents, hand-illustrated porcelain vessels, and beautifully considered packaging, Told London create sensory experiences that awaken memories, ignite the imagination, and transport you to places around the world.

Crafted in the UK with an unwavering commitment to quality and sustainability,  candles and diffusers are designed to be treasured. Refillable, endlessly repurposable, and plastic-free, they are as gentle on the planet as they are to your home.

Group of TOLD LONDON candles and fragrance diffusers on a gray satin background, with patterns drawn on the containers, including a lit candle.
Colorful flowers in the foreground with the Taj Mahal in the blurred background, creating a romantic and peaceful scene.

The Story

Told London was founded by Lillie and Chris Edgar, driven by a passion to create a sophisticated home fragrance collection that is evocative, sustainable, and a beautiful addition to any space.

Inspired by places that hold deep personal significance, each fragrance is a story - woven from Lillie’s love of art, literature, and culture, and shaped by the couple’s shared experiences around the world.

Told London is the culmination of these experiences - a celebration of scent, artistry, and the beauty of a life well-travelled.

The Founders

A man and a woman smiling at the camera, in an indoor setting.

Told London was founded by Lillie and Chris Edgar, a husband-and-wife team united by a shared love of fragrance, storytelling, and design. Drawing on Lillie’s background in art and literature and Chris’s experience in business and travel, they set out to create a home fragrance brand that evokes emotion and inspires connection. Each scent is a personal reflection of places, memories, and moments that have shaped their journey. With a focus on sustainability and craftsmanship, they’ve built Told London as a celebration of scent, artistry, and meaningful living.

The Curator's choice

"What immediately appealed to me about TOLD LONDON was their ability to combine olfactory excellence with timelessly elegant design. Take City Grandeur, inspired by London: this blend of earthy vetiver, dry moss, and amber accords creates an olfactory architecture that fills the space with an almost sculptural presence. What also sets Told London apart is the attention paid to the container. Each candle and diffuser is refillable and presented in a porcelain jar decorated with an original illustration by Kerry Lemon that captures the essence of the fragrance it contains. These objects are works of art meant to be kept. Told London has made a smart bet on sustainable luxury, and this approach is not just a marketing ploy: it is a philosophy rooted in the very design of each product."

What’s New

Already nominated for “Best Newcomer” at the Fragrance Foundation Awards, Told London proves that innovation and tradition can coexist harmoniously. 

Finalist - Pure Beauty Awards 2025: Best New Wellness Product & Best Indie Brand.

Finalist - Boutique Star Awards 2025: Conscious Brand of the Year & Emerging Brand of the Year.

Runners Up - Fragrance Foundation Awards 2025: Best Newcomer.

the picture shows the logotypes of the awards won by TOLD LONDON

TOLD LONDON home fragrances

SHOP THE TOLD LONDON HOME FRAGRANCES

About TOLD LONDON

Would you like to buy TOLD LONDON home fragrances online? Welcome to SCENTISSIME. Told London is a distinguished British luxury candle and diffuser brand that seamlessly blends artistry with olfactory excellence. Each creation tells a unique story, inviting you on a sensory journey through complex, evocative fragrances that transport you to places near and far. Handcrafted in the United Kingdom with unwavering commitment to quality, the luxury porcelain candles and home diffusers exemplify the finest British craftsmanship. Every piece is designed to awaken memories, stimulate imagination, and transform your living space into a sanctuary of scent. At Told London, luxury and sustainability go hand in hand. The refillable candles and diffusers are designed to be cherished forever, offering an elegant alternative to disposable home fragrance products. This eco-conscious approach allows you to enjoy premium scents while reducing environmental impact—reuse your beautiful porcelain vessels infinitely. Told London luxury home scents seamlessly complement any interior style, bringing a touch of British sophistication to your daily life. Experience where every fragrance becomes a story, every candle an heirloom, and every moment an opportunity to indulge in the art of luxury home fragrance.