Valentine's Day is fast approaching and you're wondering what gift to give your other half. You want to please them, show them your love, but also get them something new and original, something that really reflects them. So why not opt for a niche perfume?

Perfume is an essential part of our olfactory identity. It reveals our personality, our mood, it can make us feel more confident, and sometimes even happier. But how do you choose the right fragrance to make the most of its benefits? Here's some advice on how to choose, apply and make your perfume last.

Born in Strasbourg in 1983, Quentin Bisch embodies the new wave of daring perfumers, ready to reinvent olfactory codes. His rich and promising career path plunges us into a world where essences combine to create unique emotions. In 2019, Quentin Bisch was named Perfumer of the Year. His talent, creativity and daring have made him a key figure in the world of fragrances. Ready to surprise us again, he continues to reinvent the elements of the past into new and original figures.

Michel Girard is a French perfumer who works for Givaudan, one of the world's leading fragrance creators. He is the creator of numerous olfactory successes, notably for prestigious brands such as Paco Rabanne, Lacoste, Burberry and Givenchy. He is renowned for his talent, authenticity and passion for scents.

Anne Flipo is considered to be one of the greatest perfumers of her generation, responsible for numerous international olfactory successes. Her style is characterised by her mastery of plant, floral and green notes, which she revisits with elegance and modernity. She grew up surrounded by roses, lilacs, lilies of the valley and aromatic herbs. She has vivid memories of the changing seasons, the capricious weather and the cycles of plant life. She developed an olfactory sensitivity and a taste...

Perfume is an art form that forms part of France's cultural identity. But faced with a market saturated with industrial, standardised and opaque products, how do you stand out and reinvent yourself? That's the challenge facing BASTILLE, a young niche fragrance brand offering original, natural, transparent and connected creations. Discover how BASTILLE is revolutionising the world of perfume by giving it back meaning, quality and freedom.

Olivier Cresp is a French perfumer. Born in Grasse, he grew up in a family of flower growers who passed on to him their passion for beautiful scents. He was awarded the title of master perfumer in 2006. He is the creator of the gourmand notes family, with Thierry Mugler's famous Angel, which blends sweet, vanilla, chocolate and caramel notes. He has created many successful fragrances for some of the biggest names in international perfumery. He says he's always looking for the perfect...

Sidonie Lancesseur was born in Paris, where she spent her childhood. It was while studying chemistry that she discovered her vocation: in Grasse, she fell under the spell of natural raw materials, flowers, plants, resins, woods, spices...  Her elegant, authentic style is characterised by short, modern formulas that highlight the raw materials and express emotions. She likes to work with woody, spicy and amber notes that remind her of her travels and memories.  Sidonie Lancesseur draws her...

Perfumer Dora Baghriche describes herself as a curious, open-minded and eclectic perfumer who loves exploring the world and soaking up its moods, colours and sounds. She keeps a diary in which she records her impressions, emotions and ideas. She loves working with earthy, protective and life-giving materials such as roots, seeds and bark. She has a particular predilection for iris, which she discovered with the perfume Hiris by Hermès, and which was a revelation for her. She sees perfume as...

Nathalie Lorson is a French Master Perfumer from Grasse, the perfume capital of the world. She grew up in a family of perfumers, her father being a chemist at Roure. Nathalie Lorson describes herself as a generous perfumer who creates for and with others. She enjoys exchanging ideas and expressing emotions through her fragrances. She remains humble and discreet, and does not seek fame. She says her greatest reward is meeting strangers who wear her fragrances. Nathalie Lorson has created over...

Elia Chiche is a French perfumer currently working for the Flair creative studio. She is also a designer and olfactory artist. She studied chemistry at the University of Paris-Sud, where she obtained a master's degree in organic chemistry. She also studied perfumery at ISIPCA. She has worked for several perfume houses, including Givaudan and Symrise, before joining Flair. Apart from her work at Flair, she is also involved in personal projects related to olfactory art, sensoriality and...

Camille Chemardin is a French perfumer. A graduate of the École Supérieure du Parfum, she joined Studio Flair as an intern at the age of 20 and has remained there ever since. She has created a number of fragrances for independent niche brands, bringing her personal, modern touch to classic accords. Her favourite ingredients include tuberose, a sensual and intense white flower, which she likes to combine with fresh, sparkling notes such as ginger and juniper berries. Her passion for creating...