

Puritas, meaning “purity”, is inspired by Vesta, the Roman goddess of purity, home and hearth. Vesta's power and enduring nature were symbolised in the eternal flames burning in her temples and which are echoed in elements of this composition. Like its inspiration, this fragrance has an eternal elegance, appeal and a purity of focus. Puritas is a great fragrance for those looking for a signature scent which is outside the ordinary, but retains a classical heart and sense of sophistication.
Electimuss London creates daring and opulent scents, for lovers of fragrances who seek and appreciate the best in quality, creativity and individuality.
Their inspiration stems from Ancient Rome and the Romans’ obsession for perfume, which vibrant stories and rituals serve as the foundation for all their fragrances. Electimuss means “to choose the best” in Latin and that ethos is at the heart of the brand.
Sharing their obsession, ELECTIMUSS creates the finest compositions with the expertise of world-class perfumers who use rare and precious oils and resins, carefully blending them with precision and attention. By crafting unique scents, the brand aims to empower personal expression through the art of perfume.
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In the Collection
‘To be irreplaceable, you must always be different’, Christian Provenzano likes to say. Currently Global Director of Perfumery at CPL Aromas, this creator has had a long and fruitful career, marked by collaborations with prestigious houses and the founding of his own brand, illustrating his passion for the art of scent and his desire to constantly innovate, with a deep passion for noble ingredients as a common thread.
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