

"I grew up with the sun. It warmed sands and hearts, melted away the cold and shone joy on us all. That’s why I’ve fused many warm feelings from afar into Asfar A Way.” – Maiada. A tuberose scent with top notes of mandarin, coconut, and tobacco over a heart of tuberose, ylang-ylang, jasmine, and neroli surrounded by warm spices and a dash of vanilla over a base of patchouli, amber and myrrh. Enough delicious warmth to make sure the sun, maybe more, rises in you.
TAYSHABA combines art, culture, ancestry and non-conformism.
Inspired by secret Sudanese ancestral scents and enriched with high-quality ingredients, its creations offer artisanal and artistic compositions that embody the brand's manifesto: stand out, defy convention and be yourself.
Myrrh is a key ingredient in the collection. Its historic journey from the African incense routes of the founder's Kushite ancestors to the Levant and the Silk Road symbolises the power of fragrance to transcend borders and connect cultures.
The brand identity features lines inspired by the Nile, representing connection and cultural exchange.
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The first Franco-Sudanese perfumer, Maiada El Khalifa embodies boldness and innovation. After a successful career in finance and technology, this polymorphous woman who is also an artist founded her own niche perfume brand, TAYSHABA.
Born in Sudan and having lived in several countries, she draws on her multicultural roots to create unique fragrances, combining Sudanese heritage with contemporary influences.
This is how she defines her approach, where each creation is a symphony of daring and mastery: "The world tells us to conform. I say, be what you are, do what you love". A motto that sums up the independent spirit of this astonishing, visionary perfumer.
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